Saturday, April 7, 2007

Can device identification stop fraud?

Yes! I do it everyday.

Any PC, mobile phone, BlackBerry is a device that can be identified by reading multiple data points from the device itself. This data can include things like IP address, type of device etc.

But unlike fraud risk scoring engines, which base their models on collecting personal and/or transactional information (such as name, mailing address, shipping address, telephone number, social security number, credit card numbers etc.) device identification works independently of the actual activity the end-user is currently engaged in.

Whenever a device returns to my sight, if it has previously engaged in fraudulent activity (like identity theft, stolen credit card, account-takeover etc.) I know about it and can stop them.

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