Friday, November 9, 2007

iovation - Intel Capital - TheFraudKahuna

Yesterday, iovation (Portland, OR - U.S.A.) announced that they have partnered with Intel Capital, who has made an initial $10M investment in the company's fraud management solution.

iovation IS NOT simply a "device printing" company, rather, it uses "device recognition" as one of many design components within their Device Reputation Authority.

Beyond fraud management, iovation's manypending patents are designed to protect its IP (intellectual property) in and around what they call "Device Reputation". In today's vernacular, "device" = "PC", or PDA, or mobile phone, or Xbox, can be virtually anything which is used to access the internet. Eventually, when IPv6 becomes more universally deployed, a device will likely refer to anything with built in electronics, such as, automobiles, televisions, even refrigerators. The reputation of a device is not only us asking the question, "has this PC been used to commit online fraud?" But is also us asking the question, "has this PC been used for email spamming, chat abuse, and other sorts of unwanted online behaviors?"

NEWS LINKS
http://www.bizjournals.com/portland/stories/2007/11/05/daily21.html
http://home.businesswire.com/portal/site/home/index.jsp?epi_menuItemID=887566059a3aedb6efaaa9e27a808a0c&ndmViewId=news_view&ndmConfigId=1000017&newsId=20071108005370&newsLang=en
http://www.redherring.com/Home/23128
http://news.google.com/news/url?sa=t&ct=us/0-0&fp=4734e0a5f545a105&ei=ljw0R9PLDZveqwPcsNTrAQ&url=http%3A//www.redherring.com/Home/23128&cid=1123328964&sig2=rCRFk67zoOzDmtFFXKZgVQ

1 comment:

Anonymous said...

People should read this.